Mikros Brand Identity Design

Launched August 2021 — Mikros Animation is the global animation brand within Technicolor Creative Studios. During 2021, we rebranded the company following a company merger to unite Mikros Animation and Technicolor Animation Productions as a global united company under the name Mikros Animation.

I worked with our Mikros brand marketing team to develop a new logo and identity to reflect the playful nature of the diverse company. We wanted to create a feel of playfulness, dynamism, and sophistication as our audience is primarily professionals in the Animation industry.

New Logo

Primary Logo

Secondary Logos

Monochrome Logos

Brand Identity Guidelines

Mikros IP Logo

Brand Patterns

I created brand patterns that show the dynamic and playful nature of the brand, while still having a mature feeling color palette. They are built to be flexible and work across all digital and print media. I’ve also included brand patterns for each of our major studio locations (Bangalore, Montréal, and Paris) for recruiting social design.