Technicolor Creative Studio’s Beyond Imagination Festival 2022

Our in-house creative team worked with our newly formed central marketing department to create a branding system for the week-long, virtual event featuring six different subject tracks, which each included numerous panel talks, a podcast episode and white paper per track subject. Our team helped create all visuals for the event as well as produce the final editorial for the virtual content.

Our team created a holistic design system for the festival and delivered over 530+ creative assets.

I led creative direction with the assistance of my creative team: Sr. Designer Pete Manley, Sr. Editor Damien Acker, Editor Todd Edwards, Editor Léa Latassa, Designer Chinmayi Kaushik, Designer Elliott Lyttleton, Designer Alberto Jimeno, Editor Kit Cowey, and Editor Josh Agamlong.

Below are some of the highlights of the campaign/virtual event.

visual identity Guidelines

Landing Page Design

Landing page design through HubSpot.

Social Media Promos

All videos were adapted to 16x9, 1x1, and 9x16 dimensions. Below is the 1x1 version.

Track branding

Each track was color coded to relate as closely as possible to the brand colors of our studios for each disciple — ex. Beyond Animation is purple to associate to the purple and periwinkle Mikros Animation brand colors.

Panel Session Lower Thirds

Session Intros and Outros

We created individual session intros for each panel talk for a total of 27 intros. Each Track had their own color-coded version of the intro and the outro. Below is a sample of one of the intros and some snippets of the design elements used for all tracks.

Intro Track Motion Graphics for “Animation “