MPC Episodic Identity Design
In 2020, the new division within Moving Picture Company, MPC Episodic needed their own identity that fit within the design of the two other divisions Film and Advertising. At the time, MPC had a flexible identity design where each division had a defined look that fit within the overarching brand identity — utilizing the same typefaces and graphic styles, I evolved this identity to fit in between the stark white MPC Advertising design and the pitch black MPC Film design to land in the middle with grayscale tones leading the way.
