Our Legacy is Our Future Campaign
Technicolor Creative Studios
In September of 2022, Technicolor split into two companies: Technicolor Creative Studios and Vantiva. Our in-house marketing team at Technicolor Creative Studios developed a campaign with the main tagline of “Our Legacy is Our Future” and “Our Legacy is Your Future” was used for recruiting and employee engagement.
As part of this campaign, our Marketing team produced a series of short films to show how the rich history of the company has affected the artistry of today.
The series was titled “Our Legacy is Our Future” which included a teaser trailer, and an episode for each studio (MPC VFX, The Mill, Mikros Animation, Technicolor Games) and an episode for the Talent and Recruiting division.
Our team helped produce the series and set up productions all over the world (L.A., N.Y., Toronto, Montreal, London, Paris and India) and I’m really proud of the team’s outcome.
Our Creative team was in charge of developing the look and feel, setting production guidelines, direction, editorial and motion graphics. Senior Editor Damien Acker led Direction for the series as well as the sound design.
I served as Creative Director and Designer, creating the visual identity guidelines and campaign assets along with the series motion graphics intros and lower-thirds.
The whole series can be watched on YouTube here.
Teaser Trailer
Trailer for the series “Our Legacy is Our Future” from Technicolor Creative Studios
Campaign Visual Identity Guidelines
On-Screen Graphics and Lower Thirds
On-Set Photography
Shot and edited by me.
